Etsy

During my 4 years at the Etsy Brand Design Team I worked on A LOT of projects i.e., multichannel marketing campaigns, in-person events like marketplaces and pop-up shops; all in multiple markets, managed and created by remote teams. Here is a selection of only a few of my favorite projects.

Etsy, 2017, West Elm Pop Up Shop

Project Details: London’s West Elm hosted a Pop-Up shop which showcased one-of-a-kind, vintage or handmade homewares and accessories from selected UK Etsy sellers. We created signage as well as the overall decor of the event.

My Work: Coordinate the project team in Germany and the UK through concept and production phase, Resource and budget management, prototyping and production of all print assets, project documentation

Etsy, 2017, UK Team Captain Summit



Project Details: Captains summits represent a yearly meeting to nurture community leaders and Etsy advocates within our community to help support community growth and health. The Brand Design team created signage, swag and overall decor for the event in Etsy’s very own UK office.

My Work: Coordinate the project team in Germany and the UK through concept and production phase, Resource and budget management, prototyping and production of all print assets, project documentation

Etsy, 2017, Fall/Winter Lookbook



Project Details: For each Lookbook, Etsy teams curate up to 700 products from a range of sellers around the world that will be showcased in a one-of-a-kind printed and online version. The books are distributed to 5 markets around the world.

My Work: Coordinate the project team through concept and production phase, resource and budget management, managing the photo shoot for over 400 Etsy products, prototyping, and production of the books in 3 countries, project documentation.

Etsy, 2017, Tent London



Project Details: Winners of the Etsy Awards had the chance to show off their products at the Tent London, the largest collection of international exhibitions, designers, brands, and country pavilions, during the London Design Festival. Our team designed the signage and the exhibition structure for displaying each Seller’s work.

My Work: Coordination and management of the production of all print assets, resource and budget management.

Etsy, 2016, EU Team Captain Summit



Project Details: In cities across Europe and Canada, captains and leaders from the Etsy seller community got together to plan for the year ahead. We designed a comprehensive set of deliverables for the summits: signage, laser cut name tags, clipboards, pens, enamel pins, name place cards, programmes, notebooks, tote bags and overall event decor.

My Work: Coordinate the project team in Germany and France through concept and production phase, resource and budget management, prototyping and production of all print assets, project documentation.

Etsy, 2016/2017, Etsy Branded Promo-Materials

Project Details: We designed stickers, postcards and tote bags for our community and collaborated with illustrator Bryce Wymer, an Etsy seller.

My Work: Coordinating freelance Illustrator and internal design team through concept and production phase, resource and budget planning, production of all promo materials in Europe, North America and Canada, project documentation.

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